The blogger formerly known as Tonbridgeblog. Views on most subjects welcome especially where they concern books and all things bookish
Wednesday, February 29, 2012
Are Tonbridge Bloggers Opinion Formers?...
For those of you who've asked the audience of TonbridgeBlog, according to Google blooger figures, is a fairly steady 7 to 9,000 most months and sometimes jumping as high as 13,000. It's not quite Facebook or YouTube but it ain't bad for a local blog with very few funds behind it written, on the whole, by one ever so slightly quirky fella. That audience, I know from previous experience, will be a highly sought after, fairly afluent one. If I had my ad sales hat on I'd say that it was probably in the main an ABC1 highly targetted, Tonbridge centric audience, with a tendency to buy locally. Mostly they're probably either older people with high disposable incomes or else middle income earners, feeling a little squeezed at the moment due to government austerity measures but still with high potential spending power. And yes there are, most likely, many local "opinion formers" among them. The more a think about it the Tonbridge Blog audience is quite an attractive, distinguished one in all probability. That said I won't be going out on the streets with a questionaire on a clip board doing awareness studies!...
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I think you will find that your audience is limited in its ability to buy local. If you claim they are mostly ABC1 then they may shop at Waitrose but not in the charity shops and the cheap end of the market as represented in Tonbridge.
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