Wednesday, March 23, 2016

New newspaper for Tonbridge. What do we think??..

I see Tonbridge finally has a new newspaper. The Courier probably had it coming to them as they seem more and more Tunbridge Wells centric since they quit their Tonbridge offices a few years back. Difficult to keep an ear to the ground from five miles away! Anyway up steps the Times of Tonbridge, a new free weekly to give them a run for their money. Personally I doubt whether a freebie will ever take over from a paid for due to the psychology involved: if you pay for something you are going to read it whereas a freebie is likely to be glanced at and then cast aside much more quickly. That said let's see what happens. The first issue looks quite fresh and bright, it's also noticeably wider than most tabloids, including the Courier. Maybe they did that to differentiate the two but it does seem oddly wide in your hands. There's a tendency with freebie papers to cram the publication full of advertisements, advertorials and sponsorships and this one seems to be no exception. Always difficult to take a paper seriously when the whole back page is an advertisement (in this case for some up-market bedroom furniture company.) Everyone expects the sports news to be there but there isn't any. The newspaper group already publishes the Times of Tunbridge Wells, presumably successfully enough to enable them to launch the Tonbridge edition so they should know what they're doing. However, being based down the road in our sister town, will they be able to devote enough resources to make our edition any less Wells focussed than the Courier? Again, on the evidence of the first issue at least, it looks highly unlikely that they will. But, who knows? Time, or should that be Times,  will tell! It's a bold move launching any in-print newspaper or magazine at the moment what with the current mad dash for digital media and the cost savings therein, so good luck to them. Judging by the first issue though I'd say that the executives over at the Kent and Sussex Courier, with the resources of Northcliffe Newspapers behind them, won't be quaking in their boots just yet....

3 comments:

Anonymous said...

I wont be reading this again. 104 pages, front page could be anywhere in Kent, 2 pages for Tonbridge news not exactly up todate news, the rest general articles and pages and pages of ads. I just hope the publisher will compensate SE Trains for removing any of their papers left on the trains.

Ben Milns said...

I think launching a physical newspaper in 2016 is a waste of resources and must surely exist purely to flog advertising space. Speaking of which, is the paper version Yellow Pages still a thing?

Anonymous said...

So did the Times of Tonbridge report the planning application that was put in for he B&Q site?
Well just in case it didn't, the site owner has applies to split it (with the help of an extension) to split it into 5 smaller units. Three tenants already lined up include Costa, Home Bargains (chain) and a discounted food retailer (not one of the well known ones.
So no DIY replacement yet.