And here I go again. This time commenting on an article about the twitter debate raging about Aprentice runner up, Luisa Zissman's, lack of a grasp of punctuation. Specifically correct use of the apostrophe. See the piece here Many of her followers on twitter would like her fired of course but here's my thoughts.
"You fools. She has been very clever by the look of it. No better way to court
publicity than generating a debate even if at your own expense. In any case
shouldn't it be "Bakers" Toolkit?! I have the same problem with my business.
Should it be Mr. Books Bookshop (as it is) or Mr. Book's or Mr. Books' The young
shrewd entrepreneur is right. At the end of the day it's a trade name so she
should go with whatever looks right. Apostrophes are very over rated these days
What do you think?