Thursday, August 29, 2013

More on Apostrophe Apprentice....

In reply to one or two of the comments to the earlier post, sparked off by The Apprentice runner up's well reported apostrophe debate, in fact Mr Books is short for Mark Richardson Books which complicates things even further. So it could even be Mr's Books and still be grammatically correct. Actually that should be M.R.'s Books. The Bookshop is in fact and entirely separate word just to indicate that it is in fact, if you didn't already know it by the name, a bookshop. That's why, on my instructions, the sign writer separated the Mr. Books from the Bookshop with a logo which is meant to be a couple of old fashioned tomes. So to be perfectly grammatical the name should be M.R.'s Bookshop.  All that said I'm still with Ms. Zissman on this. Just spell it how you like because (a) the language is allowed to evolve and (b)it is a trade name. BTW Mr. Books is in fact a registered trademark believe it or not, so no copy cats please.....

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