Beales half hearted sale....

I wandered into Beales in Tonbridge this morning which, in itself, is unusual, and came out feeling empty and disappointed. The SALE 50% off sign was emblazoned across the front and back of the store but I'm afraid it was the usual con trick to get you in the store. If you get your magnifying glass out and read the sale sign again there's the microscopic words "Up to" over the 50% off bit! When you actually get into the store, and I think this morning I was the only customer in the whole store (down to the weather presumably) there's precious little at half price. In fact most of the things I was remotely interested in were still at full price or with 10 to 20% off at best. Contrast that with Bluewater shops, (only twenty five minutes away and free parking) which I visited the other day, and they are, from what I could see, genuinely trying to shift some mechandise with 30 to 50% discount seemingly being the norm. In fact I'm currently wearing a very fetching Ted Baker lambswool and cashmere half zip jumper which I never would have paid 90 quid for but, at half price, was tempted enough to part with my hard earned cash. The problem with Beales sale, from what I could see this morning, is that it isn't half price, instead it's half hearted.....