Thursday, February 10, 2011

Have you got Fly Fishing by JR Hartley?!..

As a matter of fact yes I do have it. It's the only book in Mr. Books which isn't for sale and if I had a pound for each person who has walked into my shop in the last few years and asked that question I wouldn't be rich but I'd certainly be able to afford a half decent rod and some flies. In fact just before I opened the shop, nearly six years ago now, Fly Fishing by JR Hartley was the only book sitting in the window! The reason I keep it is partly so I can say to those smart Alecs "Look there it is!" and partly to indicate that I can obtain any book and indeed see it as a personal challenge to do so. It was particularly nice therefore to see the new take on this famous ad which is a brilliant adaptation with a trendy looking but aging dude going from record shop to record shop trying to find an obscure old recording from 1992 by Day V Lately. You get the idea. When he arrives home exhausted and despondent his daughter hands him her i-phone and presses the ap so that he can search around some more. In a brilliant echo of the original ad the shop who has a copy of the record asks him his name. "My name?" he says " Day V. Lately!" Superb! Check it out right now on YouTube....

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