Who need's ones' apostrophes'....

After last nights' excellent episode of The Aprentice there'as been much debate today about the use of the good old a'postrophe. Apparently the use thereof is a'lot more flexible than you may 'of' thought! The debate on the programme was whether the new celebration day they'had created for unattached people should be Single's Day, Singles' Day, Singles Day of just avoid the problem altogether and call it Single Day. Then we are on to whether it's Mother's Day of Mothers' Day, whether its' a Visitors' Book you sign or a Visitors Book (no apostrophe) Should we care or should not we? As one bright spark on the Radio 5 Live phone in programme pointed out there isnot one on mobile phone text symbol menu's, so ther'fore it's' day's r doomed @ any r8! So s'' it!...